Founder and CEO, ATLASFlow
Brendan Willey
Brendan Willey is the founder and CEO of ATLASFlow, an AI software company building the revenue engine for roofing and HVAC contractors. He started the company in 2025 in Edmonton, Alberta.
- Role
- Founder and CEO, ATLASFlow
- Based in
- Edmonton, Alberta, Canada
- Building
- The AI revenue engine for roofing and HVAC companies
- Previously
- Scaled Bakscape, a direct-to-consumer brand, from $0 to $12M in three years
- Also founded
- Willey Digital, a marketing agency running paid ads for trades companies
Why he built ATLASFlow
Brendan made his name in paid acquisition. He grew Bakscape from nothing to $12M in three years, then took the same playbook to trades companies through his agency, Willey Digital.
The ads worked. Leads came in. And then the same thing happened at almost every company: the leads sat in the owner's phone until they went cold. When he audited one roofing client's Facebook leads, half had never been contacted, while the ones that were worked closed at 21%.
The problem was never lead supply. It was follow-up. ATLASFlow is his answer: done-for-you ads, MIYA, an AI sales agent that works every lead in under a minute, and a dashboard that shows owners what every dollar turned into.
“Trades owners don't need more software. They need the job done. So we built AI that does the follow-up for them.”